Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday

by | Jun 22, 2020

Many SEOs agree that showing expertise, authority, and trustworthiness in your site content is important to ranking well. But why is that, exactly? Is it because Google E-A-T is an actual ranking factor, or is it something else? In this episode of Whiteboard Friday, Cyrus Shepard explores whether it can be considered a true ranking factor, making your E-A-T goals SMART, and how to communicate it all to curious stakeholders.

Howdy, Moz fans. Welcome to another edition of Whiteboard Friday, coming to you from my home where I am wearing a tuxedo, wearing a tuxedo in hope that it exudes a little bit of expertise, perhaps authority, maybe even trust.

Yes, today we are talking about Google E-A-T, expertise, authority, trust, specifically asking the question, “Is Google E-A-T actually a ranking factor?”

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