Customeric Centric Design for Online Education Website Resulted in Increased Sales

Summary

PainPoints

1. SEO Problem

2. Average session duration is less

3. Customer satisfaction was poor

4. Complicated page navigation

We started off with an ambitious objective of designing a best-in-class Online Education website for Level APP. To achieve this vision, produced content and marketing copy created a new homepage. The entire user experience had to be perfect.

Problem Statement

How to establish the value proposition in the online market place with simplistic designs and user-centric landing pages?

Solution Process

we analyzed the existing website and understand the painpoints

Interpreting the target customer persona to structure the aesthetics that get users attention

Understanding the business model and target audience segment to come up with the meticulous user-centric design prototypes. Validating the user flow by live interaction with the target customer base and building final prototypes and high-fidelity landing page designs.

– Target customer persona interviews

– Rapid prototype testing for landing pages

– Structuring the schema data with relevant meta tags and most searched keywords

Final Outcomes

• Increase in average session duration by 24%
• Decrease in bounce rate by 60%
• Increase in organic traffic by 12%
• 30% increase in direct website conversions

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