Customeric Centric Design for Online Education Website Resulted in Increased Sales
About the Project→
About the Project!
1. SEO Problem
2. Average session duration is less
3. Customer satisfaction was poor
4. Complicated page navigation
We started off with an ambitious objective of designing a best-in-class Online Education website for Level APP. To achieve this vision, produced content and marketing copy created a new homepage. The entire user experience had to be perfect.
How to establish the value proposition in the online market place with simplistic designs and user-centric landing pages?
we analyzed the existing website and understand the painpoints
Interpreting the target customer persona to structure the aesthetics that get users attention
Understanding the business model and target audience segment to come up with the meticulous user-centric design prototypes. Validating the user flow by live interaction with the target customer base and building final prototypes and high-fidelity landing page designs.
– Target customer persona interviews
– Rapid prototype testing for landing pages
– Structuring the schema data with relevant meta tags and most searched keywords
- Increase in average session duration by 24%
- Decrease in bounce rate by 60%
- Increase in organic traffic by 12%
- 30% increase in direct website conversions
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