Establishing a huge customer base with pre-launch marketing landing pages and early-bird offers
About the Project→
About the Project!
- Understanding multiple target audience segments
- The need of the moment ( Value proposition to the users )
- Separation – escape competition with separation
We ran surveys and understood customers needs and to figure target customer persona
New business and no product in place; but an investor needs trust
we analyzed the existing website and understand the painpoints
The social-first approach to gain technophile traction
Research showed that the target audience are technophiles and highly active on social media. Employing our smart targeting
and user appealing content, we were able to get over 250 leads at a CPA of INR 8.12 from Facebook alone.
- Making separate ad campaigns for multiple age groups with specific interests
- Making specific design creatives with age-specific text and image
- 2000+ subscribers end of 7th day
- 40% increase in acquisition rate
- 90% success rate for all ad campaigns
- 60% less CPC cost comparing to previous camapigns
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