Establishing a huge customer base with pre-launch marketing landing pages and early-bird offers

https://mavrik.co/

About the Project

About the Project!

Mavrik is a digital only, cloud native, data first bank built from scratch for New India. It offers a high yield savings account, a smart rewards program and customizable analytics.

Industry

Digital Banking

Deliverables

Strong brand placement & social marketing strategy to build customer base

Project Duration

30 Days

Summary

PainPoints

  1. Understanding multiple target audience segments
  2. The need of the moment ( Value proposition to the users )
  3. Separation – escape competition with separation

We ran surveys and understood customers needs and to figure target customer persona

Problem Statement

New business and no product in place; but an investor needs trust

Solution Process

we analyzed the existing website and understand the painpoints

The social-first approach to gain technophile traction

Research showed that the target audience are technophiles and highly active on social media. Employing our smart targeting
and user appealing content, we were able to get over 250 leads at a CPA of INR 8.12 from Facebook alone.

  1. Making separate ad campaigns for multiple age groups with specific interests
  2. Making specific design creatives with age-specific text and image

Final Outcomes

  1. 2000+ subscribers end of 7th day
  2. 40% increase in acquisition rate
  3. 90% success rate for all ad campaigns
  4. 60% less CPC cost comparing to previous camapigns

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How We Can Help You?

From apple to zebra, we are open to discuss anything.

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Plot no: 39, Andra Basti, Megha Hills, Sri Sai Nagar, Madhapur, Hyderabad, Telangana 500081

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