Establishing a huge customer base with pre-launch marketing landing pages and early-bird offers

About the Project

About the Project!

Mavrik is a digital only, cloud native, data first bank built from scratch for New India. It offers a high yield savings account, a smart rewards program and customizable analytics.


Digital Banking


Strong brand placement & social marketing strategy to build customer base

Project Duration

30 Days



  1. Understanding multiple target audience segments
  2. The need of the moment ( Value proposition to the users )
  3. Separation – escape competition with separation

We ran surveys and understood customers needs and to figure target customer persona

Problem Statement

New business and no product in place; but an investor needs trust

Solution Process

we analyzed the existing website and understand the painpoints

The social-first approach to gain technophile traction

Research showed that the target audience are technophiles and highly active on social media. Employing our smart targeting
and user appealing content, we were able to get over 250 leads at a CPA of INR 8.12 from Facebook alone.

  1. Making separate ad campaigns for multiple age groups with specific interests
  2. Making specific design creatives with age-specific text and image

Final Outcomes

  1. 2000+ subscribers end of 7th day
  2. 40% increase in acquisition rate
  3. 90% success rate for all ad campaigns
  4. 60% less CPC cost comparing to previous camapigns

Related Case Studies

Customeric Centric Design for Online Education Website Resulted in Increased Sales.

How revamping the website landing pages with strong CTA’s helped us reach breakeven!

How to get in the game with industry sharks and implement a noticeable marketing strategy that stands out!

How We Can Help You?

From apple to zebra, we are open to discuss anything.

Want to Collobrate?

Lets Build your Idea!

Want to Work Join Our Team?

Join Our Passionate Team

You Can Find US @

Get Directions

Plot no: 39, Andra Basti, Megha Hills, Sri Sai Nagar, Madhapur, Hyderabad, Telangana 500081

Want to Discuss?

For General Inquiries

Want to Collobrate?

Join as intern

Call us @

Business Inquiries: +91 97005 00900

Office: +91 040-48510900 (Temporarily unavailable due to covid)

Follow US