Use of Negative SEO & Risk of Penalization from Google

Written by Rehaman

August 18, 2020

Negative SEO is widely being used across the globe. As it brings instant results. But it can also be penalized by Google Protocols for not showing adherence. Adherence to directives can also bring robust and concrete results in ranking and authorizing the website.

1. Private Blog Network.

Link building is a very hectic process. It is also a time-oriented process. It takes time and an effective strategy to be devised for link building. Sometimes certain blogs are interlinked. They are relying on authority blogs and websites. They do the link building in this way to save time. A network of blogs is established. New blogs and sites are established.

  • Expired Domains
    • Interlinked Blogs
    • Links from Low-Quality Domains

New sites are linked to the website. These new sites are authorized from Expired Domains. It saves time for deep linking. Links from low-quality sites are also acquired. It all goes into the premises of Negative SEO. It can be penalized by Google.

2. Fake Social Media Profiles.

Social Media has an impact on Ranking and Authorization. When it comes to demeaning the ranking of competitors it is used for Negative SEO. Fake social media accounts are established. These fake accounts are linked with hoax stories. These social media accounts are linked with misleading content.

It can mitigate the rank of competitors. It can cast a negative review. The audience would start perceiving that brand badly. That misleading content would mitigate the repo of the brand. Competitors do this trick. I.e. a safety eyewear brands want to demean competitor Eyeweb Safety brand, it may do the trick. This trick is effective as well.

3. Building Bad Links.

It was considered good for ranking to get as many links as possible. Getting as many links today can turn things around against you as well. What if your competitor builds a blog.

The link of your blog is directed from an irrelevant site with obnoxious content? That backlink can harm your ranking. The pertinence of links is very essential. As well as the pertinence of content. Both things are pivotal for Good ranking.

Competitors can lower your ranking by associating bad links to your website. Apart from this, keyword usage is also a crucial point. Using a keyword as anchor text so many times can also harm ranking. It can also lower the ranking.

4. Negative Reviews.

The sites are battling with each other. They are doing negative SEO to demean each other‘s ranking. Fake social media accounts are used. Fake and spamming reviews are used. Negative reviews are used to lower the ranking of competitors.

These means are used from both sides. Negative comments are impactful for lowering the ranking. It harms brand exposure in the audience’s perceptions.

5. Google Penguin Penalties

Google issues legit directives for ranking and authorizing. Not just Google, it goes for every Browser in the World. Ultimate adherence to these directive ensures White HAT SEO.

If SEO strategists aren’t showing adherence to these directives, Google penalizes them. It’s all about adherence. If they are using unethical means and modalities, Google also penalizes them. I.e. if a corporate program is buying links against another Safety Eyewear Program, it is Negative SEO.

If they are exchanging links, they are subject to negative SEO. On these unethical activities, Google has a protocol to penalize. They fall under the penalization of the Google Penguin Protocol.

  • Buying Links
    • Exchange of Links
    • Broken Links

6. Google Panda Penalties

Google has devised a protocol against violations in Content. A robust content strategy in White Hat SEO is more effective.

But it gives persistent results over time. On the other hand, if the content is distorted in any way, it may fall into negative SEO. Content can be forged.

Content can be duplicated. Content can be of low quality. All these violations of content standards go against Google Protocols. These violations are outbound to Google Penalization under Panda Protocols. These violations fall into these categories.

  • Content Duplication
    • Low-Quality Content
    • Distorted Content via Cloaking
    • Keyword Stuffing

There are ways to mitigate the risk of these legit penalizations. If the quality of content is brought up, it halts the penalization. If white hat SEO is implemented, possible risks can be prevented.

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